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How to have a work that matters and live a fulfilling life? – Corbett Barr

David Laroche : So hello, Achievers. Today we are with a new awesome guest he's Corbett Barr. He's with me to answer my questions. He is the founder of Think Traffic, he is an expert on how to get an audience and earn money with it. And he will answer my questions. So hello, Corbett.

Corbett Barr : Hi, thanks for having me.

David Laroche : How are you?

Corbett Barr : I'm very good. Welcome to San Francisco.

David Laroche : Thank you very much. We discover this busy city with a lot of traffic jam.

Corbett Barr : Yeah, there are a lot of people here, it's fun.

David Laroche : How can we get an audience in a website? For example, we are building a new website in English. Do you have advice, I'm sure you have, but what are your advice, your tips to get an audience in a website?

Corbett Barr : Yeah, the incredible thing is there are hundreds of millions of blogs out there. There are millions more started every year. And there are a little bit of them that become really popular. But most are basically just unnoticed. Your mom and your best friend pay attention but no one else comes to your website, right? So it's a question that we ask all the time at Think Traffic. And we ask people with popular sites what did you do to create a really great site? And you expect a lot of times to hear that they knew a lot about SEO or social media or some sort of tips or tricks or tactics or things that they used but really, the majority of sites that become popular, they have one thing in common. And that is that they produce something that's incredibly valuable to their audience. So it always starts by creating something that's really good and valuable and strong and worthwhile and then when it comes time to spreading the word about it, it's easy. Using social media, and SEO and all of that stuff becomes much easier when you have content that actually matters.

David Laroche : So it could be a mistake to focus only on SEO, on how to spread my message if the message is not very good.

Corbett Barr : Yeah, have you heard this phrase before called, “It's like putting lipstick on a pig?”

David Laroche : No, I never heard that.

Corbett Barr : Depending on what you have to begin with, all of those tactics might not matter if what you have isn't interesting enough, if it's not unique enough if it's not well-targeted to an audience. So there are a whole lot of things that you can do with design and with differentiating your content and you have very nice equipment so obviously making your content look as good as possible all of that stuff needs to come first and then you can worry about spreading the message and we've already talked about SEO and social media, those are two popular ways to do it. But the most effective way that I've found to spread the word and to get people to come to my site is by meeting other people who run popular websites already, and becoming friends with those people, and then having them feature you in some way, talking about it. So for example, what you're doing right now is great. You're going around interviewing people, getting to know them, creating these interviews, and then when this comes out, a lot of us will say, “Hey, great job David.” And then we'll share it with our audience because we're happy to have participated in it. So that's a good way.

David Laroche : Okay, so meet people and think about what you can do with them, right? Build something with them?

Corbett Barr : Yeah, and also just get to know people and try to make genuine friendships. A lot of the greatest sources of traffic and business that I have now are people who have become close friends of mine just that I met originally in the blogging world but got to get to know in person and we hang out and they're friends of mine now and they happen to run popular sites and because they like me and care for me they end up sending me traffic. So you can try to make friends with people, also just doing something that's unique and interesting. There are a whole lot of websites out there that just do the same thing over and over again and they're not well differentiated from another site so you need to think about for your target audience they're going to be asking themselves why should I spend time on your site when there are already dozens of other sites that cover a similar topic. And one way to answer that clearly is to make sure that your site is different in some explainable way. If you can say within a couple of sentences why your site is different and why it matters, that's a good start.

David Laroche : For example for you, how your blog is different than the last one, because you have a few blogs.

Corbett Barr : Yeah, so the site that we're talking about right now, Think Traffic, there's a whole world out there of traffic generation, sort of, techniques and things that people talk about. And most of the time they're trying to teach tactics and little things that you can do with SEO and social media and all these different hot, whatever the flavor of the month is, Pinterest or whatever it might be. At Think Traffic, we take a different approach. We start with the value first. You have to create something that's unique and interesting and valuable for your target audience, and really figure out who you're talking to. Who are the specific people that your site is catering to. Let me give you an example from someone else, it's not our site. The fitness industry is probably the biggest industry online, or one of the biggest industries online, right? So you'd think how could I create a blog that would become popular in the fitness industry? It almost seems impossible, right? If you just put content out there, why is anybody going to pay attention to it? Well, we have a friend named Steve Kamb who created a site called Nerd Fitness. So he found himself being the kind of guy that wanted to learn about fitness and working out, but he didn't feel like the existing magazines with the big body builders and things really catered to him. He didn't like that sort of information and didn't really find what he was looking for there. And he thought, “There must be a lot of other people out there who feel like they're nerds in some way and they don't identify with those big body builder types on the magazines.” So he started a site catered towards this kind of person. The kind of person who maybe is into computers and things and they still want to be in shape. And his site has millions of people coming to it now every month. And it didn't happen overnight, but he knew that there was an audience there and he kept working at it, putting out great content month after month and slowly but surely his audience built over time.

David Laroche : So you focus only on an audience that are not being touched by all the blogs.

Corbett Barr : Yeah, exactly. An audience that's being underserved.

David Laroche : Great. So you are saying that the main question is how can I add value to my audience? But maybe the first one is what is my audience?

Corbett Barr : Yeah, who is your audience, exactly. And who are they specifically. I think a lot of people try to start too broadly. A lot of people feel like it's a bad idea to narrow your audience because then there are fewer people who could become part of your audience. But the problem is, if you don't narrow your audience then you end up with an incredibly generic message. And that message doesn't appeal strongly to anyone because you're trying to, you're talking to old people and young people and rich people and poor people and everyone in between and you're not really saying anything that connects with any one of those people. So it's much easier to narrow your focus, your target audience, and to speak really clearly to that target audience. And then they'll feel like you care about them. And then they will follow you and pay attention to your site because you're talking directly to them.

David Laroche : Okay, what question could you ask me for example, if I have to precise my target?

Corbett Barr : Yeah, so it sounds like you've come up with an idea right now, which is that we all have this potential and we want to tap that somehow. But who are you talking to specifically? Are you talking to retirees? Are you talking to college graduates? Who? And when you try to talk to those people, what language are you going to use and who do you have the most interest in, frankly? And who do you feel like you can talk to the best, and maybe who isn't served by existing sites that are out there.

David Laroche : So if I say people between 35 and 55 who are interested in succeeding it's not enough?

Corbett Barr : Maybe, maybe not.

David Laroche : Because there is a lot of websites who target this kind of image.

Corbett Barr : Exactly. Yeah, there are a lot of websites that target that sort of thing and so you can think about demographics in terms of how old they are and that sort of thing, but you might also think along the lines of, what's going on in their lives? What's happened to them recently? Have they had a hard time? Have they lost their job? That sort of thing. What sort of events have occurred in their lives that might lead them to want your information? Or to seek for answers.

David Laroche : So for example we can only focus on people who want to reach the top of the top and have a kind of power but they want just to raise the next level, for example. People who are very focused on how can I reach the next level. It's more precise.

Corbett Barr : It's more precise, but still I would think the way we go through this a lot of times with people that we're working with or even for ourselves when we're coming up with a new website is we will sit down and literally write out a customer profile. And we will do…

David Laroche : An avatar.

Corbett Barr : An avatar. We'll do a few of those. And we'll think about, okay, there's–

David Laroche : Let's use his name.

Corbett Barr : …this guy Brian, and he's 25 and he grew up in Michigan, and he went to college and we'll write down everything that we think about this person.

David Laroche : I will talk to Brian every time.

Corbett Barr : alk to Brian. And sometimes it's based on an actual person. That can make it really easy. If there's someone that you really know from your life that you think is a good target for your audience, you can base that avatar on them loosely. And that makes it easier, it makes it more real. So that when you're creating your content you know exactly who you're talking to.

David Laroche : It speaks to you. That is great, I love that. I love that. You are an expertise on how to earn money on your blog so interesting steps, you have an audience you have a blog you have people who are following you. How do you monetize, can I say that, monetize?

Corbett Barr : Sure.

David Laroche : Yeah, make money with your blog?

Corbett Barr : Yeah, well there are a lot of ways. I think that a lot of people think that they're just going to create a blog, it's going to be very popular and then they're going to put advertisements up and they're magically going to make a lot of money. And that happens to a very, very small portion of blogs that I know. In fact, I know dozens of professional bloggers, people that earn a living from blogging and only a couple of them earn any significant revenue from advertising. Most people actually end up creating products or services themselves that really take their customers or their readers a step further, so for example, you're talking about this site that's going to help people unleash their potential within. It's logical that some of those people, they'll get information from your site and your posts and they'll use that. But maybe they won't get as far as they would like, and so they might come to you looking for more, deeper answers.

David Laroche : Yeah, training.

Corbett Barr : Training, coaching courses.

David Laroche : Webinars.

Corbett Barr : Yeah, webinars. All that kind of stuff. So in our business we generally rely on education online, so we create videos that get into specific topics and they go really deep into those topics, deeper than we would typically go in a blog post. And people are willing to pay for that deeper information.

David Laroche : Well what do you do?

Corbett Barr : Well in our case we have a membership program where people become members to a group and they get access to all of our training on a monthly basis.

David Laroche : Okay, and do you have some advice, because the audience is used to have free content. How do you transform it and people will pay? Do you do a video, do you do a launch, right? A launch, what do you advise to sell a membership for your blog?

Corbett Barr : Well, first you have to think of the free content a lot of times is just little snacks. Little bite-sized things that people digest but they don't necessarily help them accomplish a big goal that they're trying to accomplish. So my approach usually with content that you're going to sell is to think about the outcome that you want to lead someone to. What do you want to help them accomplish or achieve as a result of consuming your training or going through your course? And usually that's much deeper than it would be with just a free blog post, or one free video or something. It's a series of things that happens over time and they go through and consume that and you provide more than just a blog post. A lot of times it's videos, a lot of times you have workbooks and other things that really help someone accomplish something. And so when I start with a program that I want to sell I really think about the benefits and the outcomes that I want someone to achieve.

David Laroche : At the end of my training…

Corbett Barr : You will have…

David Laroche : That.

Corbett Barr : Exactly. Or that's my goal. You will have accomplished that.

David Laroche : And do you have an idea about the length of a training? Because whether people are following training online and don't finish because it's too long for them. Do you think for example, seven months or nine months is too long for an online training?

Corbett Barr : I think it's too long unless it's an intimate one-on-one or small groups sort of thing. I think you could work with a person over the course of a year but that means you're going to have to be calling them and making sure that they're doing the work. People lose sight of what they're trying to do and so if it's too long, I think yes, they'll lose interest and they won't finish. So it's generally a good idea to shorten that time to maybe a month or two months or something. And then you can have other levels or other modules that if someone completes the first one then they could go through the next one, that sort of thing. But yeah, I think for an online course, seven or nine months is too long.

David Laroche : So the maximum could be three months, maybe.

Corbett Barr : Yeah, maybe. And it depends. It depends on what you're teaching and who they are and how hungry they are for an outcome.

David Laroche : Yeah, I would like to, for example, what do you think about a training with one short video every day? Because we are in a new world with quick information and what do you think? Do you think it's better to do one video of 30 minutes every week or do you think it's better to do maybe one short video of five minutes every day?

Corbett Barr : We've tried a lot of different things. And I'm not an expert in education. We've created a lot of courses and I think we've gotten better every time. But we do find that now our training is broken up so that each individual video is somewhere between 3 minutes and 5 minutes, or maybe 10 minutes at the most. I used to create videos that were an hour long and I found that people didn't watch it or if they did, later if they wanted to refer to one little section, they couldn't find it because it's buried in the middle of a video, right? Also, you never know how much time someone's going to have when they sit down. Maybe they have 15 minutes and they would love to learn something, but your video's too long or your training is too long and they can't sit down and focus on that so they never get to it. So we like to give people bite-sized little chunks of information and then leave it up to them in terms of when they consume it. So sometimes they sit down and maybe they go through 8 or 10 videos all at once and they spend two hours.

David Laroche : Because they have the choice.

Corbett Barr : Because they have the choice and maybe they have the time.

David Laroche : And how do you build a project, for example your project how many chapters, do you follow something? How do you… ?

Corbett Barr : Well it depends again on the context. I have a course called How To Start a Blog That Matters. And when I thought about what it takes to actually start a blog and to grow an audience, and I thought about the different clients and people that I'd worked with, I knew that it took more than just a few weeks, it really takes a few months to get traction. So I built this course over 13 weeks. And there's a different lesson each week. And when someone becomes a member they have the different lessons laid out that are meant to take a week or so each, but some people can do it faster than that, and some people can do it slower than that, it depends on who they are and what's going on. But I like to not leave restrictions on when they can consume the content because I know that when I jump into a training program that I'm taking, I get frustrated if things are locked up and I can't get to them, you know what I mean? Because I want to be able to jump ahead or something. So it depends on who your audience is. But again, I like to give people flexibility.

David Laroche : So you don't lock the content.

Corbett Barr : I don't. And I think when people lock the content a lot of times, the creator of the content is doing that in their own interest. It's not in the interest of their customer, right? They're doing it because they want people not to get access so that they won't leave or so that they won't ask for a refund or something like that. When I see courses where the content's locked up. If you look at a lot of other, just regular stuff that's not in the internet marketing space, it's pretty rare for content to be locked up like that. If you want to refer to the content, it's going to be three weeks from now you can do that. Why shouldn't you be able to do that?

David Laroche : Great, I love that. And on your LinkedIn profile I read something that I loved. You said, maybe you were talking about value and maybe a value for the world. What do you think about that?

Corbett Barr : Value?

David Laroche : Yeah, not only value for your audience but add value to something larger.

– Yeah, I know that I feel in a selfish way, I just feel better about my life and what I'm doing if I feel like I'm contributing something to the world that I want to see. So I'm not going to be heavy handed about it, I don't think everyone, necessarily has to do that but I just know that personally, since I've figured out a way to contribute more to the world, I just feel like a better person in general.

David Laroche : Yeah, and for you, how do you contribute to the world? What is your own way?

Corbett Barr : Well my view of the world is that too much power is concentrated in too few giant organizations, big corporations and things. And when people work in those organizations I know because I worked in that corporate environment before. I didn't feel pride in what I was creating and I don't know that I was actually contributing a whole lot of value or meaning to the world by helping some giant corporation get a little bit bigger. So my goal now is to help very small businesses, just one person or three people spring to life and to do something interesting. Because when people work in those small businesses, they really feel alive and they do better work, I believe, than when they're in those giant organizations. So that's what I'm trying to contribute to the world is to try to empower more small businesses to exist and to succeed.

David Laroche : Great. On the same LinkedIn profile I read something amazing, it was a testimonial from Lou Barbota and he was saying that it's so, I don't know how to say that, that you have helped some average blog to become a powerful blog, do you understand what I mean?

Corbett Barr : Uh-huh.

David Laroche : How to help an average blog to become a top level blog?

Corbett Barr : Yeah, so usually when I look at a blog that's not popular, and start diving into it, assuming that the person is smart and that they can create good content, that's the basics. You have to be able to create good content. So I assume that. But when I just look at the blog and if someone's not getting the popularity that they're looking for, it usually comes down to a lack of understanding about who their audience is and what specific problem they're solving for, that audience. And then also how they're solving that problem in a unique way. Because again as I said there are hundreds of millions of blogs out there. And so if I just start a blog and say, “Hey, this is Corbett's Fitness Blog you should subscribe.” People think to themselves, “Why should I subscribe? You haven't told me anything that's interesting.” If I say, “Hey, this is Corbett's Fitness Blog where I teach you ways to become superhumanly strong in five minutes a week or something because of some special technique that I have, then people think, “Hm, that's interesting. What does he have to say, how does he do this?” So when I look at blogs that aren't popular, a lot of times we start by asking who is the audience? What problem are we solving? And how are we going to solve that problem in a unique way that will get people's attention?

David Laroche : And according to you, how to find this unique way?

Corbett Barr : That's the trick. That's the really difficult part. And it's not as if you'll have that, necessarily from the beginning, but you need to be thinking about how your approach to whatever problem it is, how you can make that unique. So for you, for example, helping people to find the potential and unleash that, how are you going to do that in a way that hasn't been done before? What's your approach to that and how is it going to be different from other people that are trying to do something similar out there? And I don't have the answer to that but you need to dig deep and figure out what that is exactly.

David Laroche : Right, I love that. I would love to know more about your journey and the struggles you had because a lot of people are thinking that, “Oh, successful people have only luck, it's easy for them, they don't have any fears. So I would like to if you are okay to share one of your struggles you had and how you overcame it. And how did you begin in the entrepreneurship, maybe your first blog before Think Traffic.

Corbett Barr : Yeah, so I grew up typical middle class, my parents both worked really hard, hard jobs, and growing up I guess I never really thought what I wanted to do with my life. I just thought you're supposed to get a good job and try to find happiness and a good job and I didn't know what that meant exactly. So I just went where life took me and accepted societal roles and goals as my own. Basically get a good job, buy a nice car, make as much money as you can and try to find happiness in that sort of life. But not necessarily specifically caring about the kind of work you're doing, just trying to get a good job. So I ended up being a consultant to very large companies. And helping them make their technology a little bit more successful in some way so that they could make a little bit more money. And I did that for a number of years, six years or so. And I just kept feeling like there has to be something more to life than this, right? Than flying around the country and helping these big companies just become a little bit more successful. And there was always something in the back of my mind that said you'll never be truly happy unless you at least see if you can build your own business and see what that's all about. And try to do something that actually you care about. So I had a lot of stops and starts and I tried little side projects while I was working and none of them were really successful. And then eventually, when my wife and I moved to San Francisco, I reconnected with an old colleague, and he was starting a new company.

David Laroche : How old were you?

Corbett Barr : I was about 28 at the time. And so I had a bit of work experience already. But I reconnected with this old colleague and he said that he was going to be starting a new company in a technology space around email. And it was interesting to me. So I joined him and left my job behind. And this was a good, comfortable, good paying job and I remember how stressful it was and how much panic I had, feeling like I was leaving that safe paycheck behind and going out into the unknown and we ended up for almost a year, working on a prototype and shopping it around to investors and trying to get investment money and watching my savings dwindle, and how scary that was. And I really had to put it all out there in order to see if this would work or not. And it made for a lot of stress with my wife and everything. And eventually we ended up raising investment money. And we made a good run at it. We had an office and 10 employees and we built software and had users and all of that sort of stuff. But eventually it all came crumbling down in 2008. So about three years after I started this project in 2008 remember the whole financial world collapsed. So we didn't have enough revenue, and our investors, the venture capitalists were scared and they were pulling back, they weren't investing as much, so we couldn't keep the entire team together. We couldn't raise enough money to keep the team together. So at that point, it was a really hard time for me. Because I had spent three years, I had put a lot of my life savings and work into this project and the reality now that was hitting me in the face was that this thing wasn't going to be the success that I hoped it was. So here I was now, in my early 30s, basically having to start over yet again. And there was a whole other process that happened, this was about four years ago when this collapsed and now here I am still working and thriving now with a new company that's successful. But just thinking back and realizing that where you think you're going may not be the direction that you end up in. And for me my view of entrepreneurship was this classical Silicon Valley, venture capital backed startup model where you raise investment money and you build a big company sort of like if you imagine, you hear these stories about Instagram, or Tumblr or these different companies. That was my view of entrepreneurship. And when my startup collapsed I ended up taking a sabbatical, a six month road trip through Mexico with my wife. And I just really wanted to get away and really think about what I wanted to do next. And we started meeting people who had a different vision of life. Their vision wasn't that you had to necessarily just be as successful as possible and try to make a lot of money, that sort of thing. These people figured out ways to really live an incredible life now, without being rich or retired. These people traveled the world and maybe brought their careers with them and really loved what they did. And so I started a blog while we were on that trip, basically to start asking myself questions about career and life and how the two fit together. And also to start telling these stories about people that we were meeting. And that's what took me on this journey that I'm on now. And that started about four years ago. And since then I've built this entire business of mine around blogging and just realizing how powerful it can be just to have a vision of the world and to have questions and to start a conversation in public and to find other people who think in a similar way to you and what you can do once you start putting your thoughts out there in public.

David Laroche : Wow, I love your story.

Corbett Barr : Thanks.

David Laroche : Yeah, so inspiring. And I understand more what you were saying about what you want to add in this world, yeah, it's amazing. Because I have a big theory in France maybe you know the [inaudible] Laboratory?

Corbett Barr : Okay, yeah.

David Laroche : You know that?

Corbett Barr : I think I've heard of it, yeah. It's one of the bigger companies in France, right?

David Laroche : Yeah, yeah. And I know the CEO it's amazing because at the age of 20 years he stayed one year in India and he says that it was his rebirth. And he learned a lot about life and it's amazing to discover like you that he traveled and discovered a new way to live.

Corbett Barr : Yeah, I feel like my life took a complete turn on that trip and I never could've imagined it. But I encourage people when they feel like they're stuck and they don't know what they want to do in life, to try to get away from their normal influences. Because when you're around your friends and your family and they have expectations of you and they have notions of who you are, they sort of put you in a box.

David Laroche : Who you are and who you will be.

Corbett Barr :Exactly. They already have it spelled out for you. It's really hard to break away from that and I encourage people maybe you can't take six months away I don't know, but try to get away. And just turn off all of those influences and really look inward and try to see who you really are. Because it's easy in society to forget who we are, especially when you start working in a regular job and you just become part of that machine it's easy to forget who you are.

David Laroche : Yeah, and do you have keys for the people who are following us to discover, I don't know how to say that, to discover themselves? To know who they are, who they are?

Corbett Barr : Yeah, for me it was a matter of going to a new place and experiencing a new culture that I hadn't really in depth before. It was a matter of having a lot of time just to think and not to have to be responsible for a whole lot. I just took time off and didn't have a job or anything and just drove around. So I guess it's a matter of getting away, maybe experiencing something new because it reinvigorates your mind when you experience something new, maybe it's some new physical feat, maybe you run a marathon or something. And that process of trying to achieve a different goal that's not just career oriented can change the way you think about things.

David Laroche : I love. I love what you are saying, it's amazing. I have a lot of youths who are following me, and I will build after a blog especially for youth. Do you have some life lessons you would like to share to youths? Maybe from your trip.

Corbett Barr : Yeah, a couple of things. I think a lot of youth are afraid to go out and do something bold. There's this unidentified fear out there that if you try something your parents and your friends are going to think you're an idiot or something. I don't know exactly what that fear is, but I wish that I had tried earlier, and just had been comfortable with taking bigger risks because you see young people are capable of so much if they actually put their minds to it and do something and a lot of times young people have an advantage over older people because they're more comfortable with technology and they just understand the world in a different way. But so many of them feel like they have to follow the rules that are laid out there about going to college and getting a good job and not making big waves in life. But since moving here to the Bay Area you see that there are a lot of young people who don't follow the rules and they see something in the world that they think is wrong, or that should be changed and they try to change it and a lot of them are able to make progress. And even if you don't become the success that you hope you will right off the bat, you grow so much by taking on big challenges and by forging your own path, that eventually you will be a success in whatever way you want to define that. For me, my definition of success has changed a lot over my life and now I believe that success is about enjoying the journey and being here present every day and just trying to make every day better than the last and try to make an impression on people. It's not some destination or some goal that you make. And so, to me people that take on big challenges, especially young people, they are successful just from the fact that they have tried to do something and tried to change something about their world and about the bigger world.

David Laroche : Wow. Great. I have a short question for you. What is your favorite book?

Corbett Barr : My favorite book, that's a tough one. In terms of best book. I'm just going to recommend a good business book for people to read. And not just business, but I think that we don't understand a whole lot about ourselves and why we take the actions that we do and there's a really good book called “Influence” by Robert Cialdini.

David Laroche : Yeah, I know him.

Corbett Barr : You've heard of this book?

David Laroche : I'm trying to meet him.

Corbett Barr : Oh, okay, fantastic. Yeah, he would be a really fascinating person to meet. Basically the book is just about how our psychology is influenced by other people and how it can be and I think you can use that for all different purposes but it's just really interesting you start to realize certain things and why certain sales pitches are crafted like they are and things like that, so that's a good book for people to read.

David Laroche : Do you listen to audiobooks?

Corbett Barr : I listen to podcasts. But not necessarily audiobooks.

David Laroche : Do you have a favorite podcast?

Corbett Barr : Yeah, the podcasts that I listen to are more fun stories and interesting things about people's lives. So one podcast that I like for example, do you know the actor Alec Baldwin? Are you familiar with him?

David Laroche : Maybe, I don't think so.

Corbett Barr : He has a podcast called Here's the Thing and he just interviews really interesting people. Actors and things and I just find interviews fascinating, so I really like that one.

David Laroche : Great. I would like to interview him.

Corbett Barr : Yeah, he would be a good one.

David Laroche : What is your favorite movie? Maybe it will inspire you.

Corbett Barr : My favorite movie. Something that's inspiring. I have a lot of favorite movies. I like the quirkier sort of movies like The Big Lebowski, are you familiar with that movie?

David Laroche : I'm not sure. Being French I don't know the title.

Corbett Barr : Okay, there's a pair of brothers called the Coen Brothers and they make a lot of good movies like Fargo, and movies like that. Those are in my favorite area.

David Laroche : What is your favorite commitment to yourself?

Corbett Barr : My favorite commitment to myself I think is just trying to learn every day. Trying to learn something new about myself, about the world, and just trying to learn and grow every day.

David Laroche : Wow. Awesome. Thank you very much.

Corbett Barr : Absolutely.

David Laroche : Thank you very much.

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